PREMIUM-GRADE ROBUSTA: THE SHIFTING TREND FOR COMMERCIAL COFFEE IN THE COFFEE INDUSTRY

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The future of Robusta coffee varieties is bright as the demand for premium-grade commercial green coffee beans increases. 

Today, the Robusta coffee variety is gradually transforming its reputation from low-grade commercial coffee to premium-grade commercial coffee. Top coffee-producer countries like Indonesia have begun to grow this resilient coffee variety in nearly the same way as top-notch Arabica coffee varieties. As a result, some Robusta coffee varieties turn into high-altitude and single-origin Robusta green coffee beans, just like your favorite Arabica coffee. Even better, it is  capable of revealing vibrant flavor notes but is offered at a more competitive price.

THE FUTURE OF ARABICA GREEN COFFEE BEANS IN THE GLOBAL COFFEE MARKET

The supply of Arabica green coffee beans from top coffee-producer countries has reportedly plummeted down due to unfavorable growing circumstances. USDA (United States Department of Agriculture) stated that the coffee production in Brazil for MY (Marketing Year) 2022-2023 is projected to meet a deficit of 1.7 million coffee bags from MY 2021-2022. So the total count only reaches 62.6 million 60-kg bags within MY 2022-2023 timeframe. 

High demand and limited supply from coffee suppliers have caused the price of Arabica green coffee beans to significantly increase. Based on the financial analysis platform, Statista, the price of Arabica green coffee beans has never fallen below $3.3 per kilogram since 2020. The price of green coffee beans is highly possible to double in the upcoming months with the external factors that deteriorate the crops. For this reason, many in the coffee industry refrained from purchasing Arabica green coffee beans and turned their choice to premium-grade Robusta green coffee beans.

A NEW OPPORTUNITY FOR ROBUSTA GREEN COFFEE beans TO RISE

In recent years, the demand for high-grade robusta green coffee beans keeps increasing. A global trade platform, Tridge, stated that the national coffee market in Brazil was heated up due to increased demand and price for Robusta green coffee beans. Other than that, Data Bridge Market (a market research firm) stated that coffee shops significantly contributed to the growth of Robusta green coffee beans demand. Because it is capable of increasing the growth estimation for the global Robusta coffee market at a 5.90% CAGR (Compound Annual Growth Rate) during 2021-2028. Based on this solid reason, the opportunity to offer premium-grade Robusta green coffee beans in the global coffee market is wide open for other coffee producer countries and global coffee suppliers. 

Indonesia continuously provided a persistent supply of high-grade Robusta green coffee beans in global coffee markets. In 2023, the USDA (United States Department of Agriculture) forecasted Indonesia to produce 10 million bags of coffee due to favorable growing conditions in the top coffee-producer regions. Sumatra and Java Island are accountable for the biggest share of this estimation. Consider the fact that nearly 75% of robusta coffee plantations are spread on these islands. 

For years, Indonesian coffee farmers have developed cherished flavor notes in the commercial Robusta green coffee beans that diminish the stigma of poor quality coffee. In the top-notch coffee plantations, Java Estate Robusta green coffee beans are grown at high altitudes (1.200-1.500 meters above sea level), with fertile volcanic soil, and an ideal microclimate. As a result, Java Estate Robusta is capable of producing complex flavor notes that match global coffee lovers’ expectations.

ROBUSTA COFFEE BEANS TRADE IN THE UNITED STATES COFFEE MARKET

As a top coffee importer country, the United States holds the biggest share of the global coffee trade. According to the global trade platform, Tridge, the total imported coffee for the United States has reached 27.1 million of 60 kilograms of coffee bags starting from 2022. Out of the total coffee imports, 3.7% is accounted for soluble coffee, 2.2% is for roasted or ground coffee, and 94.1% is accounted for green coffee beans. 

Throughout 2022, the coffee beans trade in the United States was dominated by Arabica varieties. But the situation is forecasted to decline for Arabica coffee varieties as the price significantly increases. Furthermore, Tridge forecasted that most coffee business owners will turn to import premium Robusta green coffee beans in bulk from their coffee suppliers to substitute Arabica varieties in the upcoming months.

The growing demand for premium Robusta coffee has driven its price to increase. The data from ICO (International Coffee Organization) shows that the average price of Robusta coffee beans was traded at 93.76¢ per lb in December 2022. The price continued to increase in January 2023. It was traded at an average of 95.95¢ per lb and even reached 102.31¢ per lb in early February 2023.

HOW TO GET THE LOWEST PRICE FOR PREMIUM-GRADE ROBUSTA GREEN COFFEE BEANS (JAVA ESTATE ROBUSTA)?

There are 3 ways to try so you are able to get a cheaper price for premium-grade robusta green coffee beans:

  1. First, purchase green coffee beans during the harvest season when the supply is abundant. 
  2. Second, purchase green coffee beans in bulk. By purchasing green coffee beans in bulk, you are able to save more in the long run.
  3. Third, import green coffee beans in bulk directly from the country of origin through a direct-trade coffee supplier. A direct-trade coffee supplier works closely with you to provide green coffee beans in bulk directly from the source within a shortened supply chain.

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